Our Difference

HomeOur Difference
Our Difference 2017-06-19T00:41:50+00:00

Tony Simmons


Tony is an experienced business builder, value creator, and former technology lawyer who has founded and sold a global software company. He builds, advises and invests in fast moving technology and software. Tony understands, from experience, what a technology business needs and when, and always focusses on business fundamentals. With experience in marketing, finance and law, Tony is a unique entrepreneur with a rounded skill set perfect for new ventures and startups.

Tony Simmons

Our Difference


We invest alongside founders in every stage of success.



People and start ups aren’t sausages, so we don’t treat them as such.



Business is tough and competitive, so we build resilience.



Start-ups are the next bubble. We do not focus on blue sky, we help you create value by focusing on business fundamentals.



Software is not the panacea. Others focus on building the tech, we focus on selling to clients.


Our Approach

You have a vision, ad idea, a concept. So does every other person we’ve met. What we do is support founders’ and their venture into the marketplace. We work with you to make the idea stand on its own two-feet, and the create a path to execute on a realistic business strategy.

We take risks on business, but not on people. An early stage (pre-seed), start-up incubator, is partially backing an idea, but is wholly backing a founder to be good enough to get their vision into the market and making money. Accordingly, our no bullshit approach, melds a mass of corporate, legal and tech experience, within our in-house tech team, to drag you kicking and screaming towards break-even. Suits need not apply!

  • Often it is not you or the tech that needs assistance, it’s knowing the business of business that makes all the difference.
  • Tech doesn’t win, people win – this is an incubator more akin to a business school, teaching discipline, focus and how to success at the process of sales, marketing, growth, capital. People still buy off people.


Our view is that an incubator is where you take an idea, and turn it into a business. We work with our founders to give them real-world knowledge of what makes a business tick, legals, contracts, financials, sales, marketing and an incubator must make a fledgling grow wings, so that it can quickly leave the nest, fend for itself and flourish.


An office, where all support mechanisms are under one roof: sales, financials, marketing, developers, and a place where you can seed ideas and test them. Some call it a start-up ecosystem, we call it a place where a team can work at low cost, accessing all the fundamentals tools that a big business needs, with the lean cost base of a start-up.


Some people believe that the tech alone creates the disruption. We believe that the tech is not the panacea, we believe that disruption occurs when people use technology to build new systems and processed and new business models to not only innovate a product or service for existing customer, but to redefine the very essence of that product and service in a fundamental way.

Get In Touch With Us